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Analysts
Accanto's iCEM product suite analyzes customer, network and handset data in order for operatorsto shift from network-centric monitoring to customer-centric operations by creating a single view ofthe customer experience. While the industry has begun to combine internal and customer-facingkey performance indicators (KPIs), it must also relate these results to key network events. Bygathering, enriching and using a complete individual subscriber profile, operators can achieve thegoal of improving customer experience and engaging in proactive communication regardingnetwork quality improvements.